Jose is the machine press operator in a small manufacturing facility.He has been on the job for 7 years and taken extensive training courses with respect to his machine.Jose plays the role of __________ in the buying process.

Question

Quizplus · Accepted Answer

Jose is the user of the machine press, as he operates it on a daily basis. He may also be an influencer, as his training and experience may influence the purchasing decision. However, since he is not in a position of authority to make the final decision (decider) or hold the key to the facility (key holder), B is the best choice.

Jose Is the Machine Press Operator in a Small Manufacturing