When responding to a RFP the B2B marketer may __________.

Question

Quizplus · Accepted Answer

Using CRM or custom software can help ensure that all proposals have a consistent look and feel, which can help establish credibility with potential clients. It also allows for easy tracking of proposal progress and can help with collaboration among team members. Assigning the response to just one person (option B) may limit the perspectives and expertise that can be brought to bear on the proposal. Giving the same proposal to all prospective clients (option C) may not show an understanding of each client's unique needs and may not effectively differentiate the company from competitors. Restricting the proposal to just the sales team (option D) may limit the input and expertise from other departments or team members that could strengthen the proposal.

When Responding to a RFP the B2B Marketer May __________