Accountants, purchasing agents, engineers, and other players in a buying center perceive the evaluation of products in different ways which makes a buying center:
A) Less effective than a center handled only by purchasing
B) More effective since individuals with different perspectives gives a well-rounded view of the purchase decision.
C) Chaotic since there are so many different view points for a product evaluation
D) All of the above
E) None of the above
Correct Answer:
Verified
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