Complex product choice (Did we make the best selection?)in the B2B market depends upon __________________.

Question

Quizplus · Accepted Answer

Complex product choice in the B2B market depends upon financial considerations, such as the cost and return on investment; value considerations, such as the quality and benefits of the product; and service considerations, such as customer support and maintenance. Price, distribution, and subjective criteria may also play a role, but financial, value, and service criteria are typically the most important factors in B2B purchasing decisions.

Complex Product Choice (Did We Make the Best Selection?)in the B2B