A marketing information system is a software package that companies purchase to help decision makers cope with critical information.
Correct Answer:
Verified
Q3: Open-ended questions allow respondents to express themselves
Q4: Microeconomics is the study of economic activity
Q5: Marketing information systems serve as a warehouse
Q7: Primary data is data that is collected
Q7: Demographics are easy to obtain,and many companies
Q10: Statistical software packages such as SPSS and
Q11: A major problem for most managers today
Q11: Managers are typically aware of all of
Q12: Using the Internet to find secondary data
Q14: An in-depth interview is an unstructured conversation
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