Using the Internet to find secondary data require careful screening to verify the validity of the data and the credibility of the source.
Correct Answer:
Verified
Q7: Primary data is data that is collected
Q7: Demographics are easy to obtain,and many companies
Q8: A marketing information system is a software
Q10: Statistical software packages such as SPSS and
Q11: Managers are typically aware of all of
Q11: A major problem for most managers today
Q14: Secondary data was collected for some other
Q15: Formalized Sales Information Systems have traditionally been
Q17: Companies have traditionally had formal systems of
Q19: Causal research is useful for identifying characteristics
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