In order to gather _________, the sales manager at XYZ Company collects, analyzes, and stores data from the macro environment on a continuous basis.

Question

Quizplus · Accepted Answer

Marketing intelligence refers to the continuous monitoring and analysis of data from the macro environment, which includes factors like competitors, economic conditions, and social trends. This data is used to inform strategic decisions and improve overall performance. While sales data, target market information, external resources, and internal projections are all valuable sources of information, they do not specifically refer to the monitoring and analysis of macro environmental factors.

In Order to Gather _________, the Sales Manager at XYZ