The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts marketing research in order to provide justification for this new product.This violates the _________ aspect of the definition of marketing research.

Question

Quizplus · Accepted Answer

The marketing manager's belief about customers' reactions shows a lack of impartiality and objectivity, which goes against the "Impartial and objective" aspect of the definition of marketing research. The rest of the aspects (Systematic, Validity, Scientific, Reliability) are not violated in this scenario.

The Marketing Manager for Brand a Razors, a Strong National