______ relies on the methodological identification, collection, analysis, and distribution of data in order to discover and solve marketing problems or enhance decision-making.

Question

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Marketing research is the process of collecting and analyzing data to solve marketing problems or make better decisions. It involves identifying research questions, designing studies, collecting data, analyzing results, and using those results to inform marketing decisions. A marketing information system (C) is a tool that supports decision-making through the ongoing collection, analysis, and dissemination of information relevant to a company's products, customers, competitors, and market environment. Studying (A), investigating (D), and searching (E) are broad terms that may or may not be specifically related to marketing research or decision-making.

______ Relies on the Methodological Identification, Collection, Analysis, and Distribution