Since they conduct so much research on a continuous basis, McDonald's decided it would be economical to create a(n)__________ marketing research group.

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Since McDonald's conducts research on a continuous basis, it would be more economical for them to have an internal marketing research group rather than relying on external, freelance, or designer research groups. Additionally, a covert research group would not be ethical or transparent.

Since They Conduct So Much Research on a Continuous Basis