The marketing manager of ABC Corporation is interested in ranking customers on the basis of their profitability, so he accesses a database that tells him about the frequency and size of each customer's order along with the actual costs per order.This database is part of the _____ system.

Question

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The database that provides information about the frequency and size of each customer's order along with the actual costs per order is part of Customer Relationship Management (CRM) system. The marketing manager is interested in ranking customers on the basis of their profitability, which is a task that falls under the purview of CRM.

The Marketing Manager of ABC Corporation Is Interested in Ranking