Formal marketing information systems provide quality information that can guide _______ decisions.

Question

Quizplus · Accepted Answer

Formal marketing information systems are designed to provide high-quality information that can assist in making strategic decisions. These systems are typically used by top-level executives and managers in order to guide long-term planning and overall business strategy. Options A, B, C, and D are all incorrect because they refer to decisions that are typically made at lower levels of the organization and do not require the same level of detailed information that a formal marketing information system would provide.

Formal Marketing Information Systems Provide Quality Information That Can Guide