John Smith is the CEO of Really Big Corporation and Joe Jones is his sales manager.John requires monthly total sales projections while Joe needs weekly sales figures across product lines.This demonstrates the importance of _____________ in a marketing information system.

Question

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The scenario highlights the importance of flexibility in a marketing information system. John and Joe have different information needs, one requiring monthly projections and the other requiring weekly figures. A flexible marketing information system can adapt to the varying needs of different users within the organization.

John Smith Is the CEO of Really Big Corporation and Joe