As the marketing manager for ABC Company, you are charged with developing marketing strategies for an area that is composed of a diverse population from a variety of countries.In order to reach this diverse populace you might want to consider efforts that focus on specific ________ when generating strategies.

Question

Quizplus · Accepted Answer

In order to effectively reach a diverse population from a variety of countries, focusing on specific ethnic groups would be the most appropriate strategy. This would involve tailoring marketing efforts to the unique cultural backgrounds and preferences of each group, which could increase the likelihood of engagement and resonance with the target audience. Focusing on income, education, age, or gender may not be as effective in reaching a diverse population with different cultural backgrounds and preferences.

As the Marketing Manager for ABC Company, You Are Charged