The marketing manager for Moderate-Mart is planning a new promotional campaign to the zip codes in a 3-mile radius around each of his stores.In order to be effective with this campaign he would like demographic information on these zip codes._________ would be the best secondary sources of data for this information.

Question

Quizplus · Accepted Answer

Government sources, such as the U.S. Census Bureau, provide detailed demographic information on zip codes, including age, income, education level, and household size. This information can help the marketing manager better target his promotional campaign to the specific characteristics of each zip code. Surveys and market research organizations may also provide useful data, but may be more expensive and time-consuming to obtain. The library and observation are unlikely to yield the specific and detailed demographic information needed for the campaign.

The Marketing Manager for Moderate-Mart Is Planning a New Promotional