The marketing director of Bank Y decides to conduct a survey of 5,000 current customers to gather information to answer the research problem of what the bank can do to improve its services and customer satisfaction.She starts with a database of 50,000 current customers and randomly picks a name on the list to start.She then selects every tenth person as she goes down the list to receive a survey.She is using a ________ method to select the participants in this study.

Question

Quizplus · Accepted Answer

The marketing director is using a probability sample because she is selecting participants randomly from a larger database of current customers, which gives everyone on the list an equal chance of being selected. This increases the likelihood that the sample is representative of the whole population and allows for more valid statistical inference.

The Marketing Director of Bank Y Decides to Conduct a Survey