You run a small automotive supply business that sells to a few large retailers.You want to conduct marketing research to assess how the companies you sell to feel about the reorder process and your billing system.Because there are so few companies on the list of potential respondents, it would be best to collect data from a __________ of current customers.

Question

Quizplus · Accepted Answer

A census involves collecting data from every member of the population, which is feasible and ideal when the population size is small, as in this case with a few large retailers.

You Run a Small Automotive Supply Business That Sells to a Few