As the marketing manager for National Household Cleaner Company, you are interested in collecting some qualitative primary data about what outcomes consumers want from your products.You would like for the customers you study to feed off of each other's ideas.However, the difficulty you have encountered is that you want information from a wide range of customers from across the country.The best way to overcome this obstacle is to use a(n)_________.

Question

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An online focus group allows for a diverse range of customers from across the country to participate and share their ideas with each other in real-time. This would be the best method for collecting qualitative data and allowing customers to feed off each other's ideas. An online database or CRM system may not facilitate the collaborative aspect needed for this research project. A survey study or marketing research organization could potentially collect the desired data, but they would not allow for the customers to interact and share ideas with each other.

As the Marketing Manager for National Household Cleaner Company, You