You are the marketing manager for Brand X-Stream Fishing Rods.You are interested in gathering secondary data on the quality of competitor product offerings before you collect primary data on new products that your target market desires.To collect this data you use an Internet search engine to find websites with the desired information.You decide to use the information found on the Consumer Reports website rather than that found on Wikipedia.The reason for you selection of the Consumer Reports' data is because it comes from a more ________ source than the data from Wikipedia.

Question

Quizplus · Accepted Answer

The word "reliable" suggests that the data can be trusted and is accurate. Consumer Reports is an established and respected organization that conducts thorough and unbiased testing of products, making its data more reliable than information found on Wikipedia, which can be edited by anyone and may not necessarily be accurate.

You Are the Marketing Manager for Brand X-Stream Fishing Rods