The marketing management team of Brand Z Toys is looking at the possibility of opening a new plant in one of several developing countries.Before they decide on which country they want to build in, they want to conduct some preliminary research including local population demographics and lifestyle characteristics.However, they have discovered that the governments in several of these countries do not have a department that collects this data and no independent research firm has measured any of these areas.This shows the difficulty with secondary data _____ in global markets.

Question

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The difficulty the marketing management team is facing is with the accessibility of secondary data in global markets. The necessary data they require is not readily available in the countries they are considering, as the governments do not collect it and no independent research firm has measured these areas.

The Marketing Management Team of Brand Z Toys Is Looking