In order to ensure the primary data they collected about consumer reactions to their product was accurate, the makers of Brand X Toiletries hired a single research firm to visit certain cities in various countries.In the past, they had used mail and telephone surveys by local companies in each country to gather data, but they were concerned about who these companies were surveying and if they actually fit the demographic and lifestyle profiles of Brand X's target market.They hired the new research firm to overcome the _______ problem that can occur when collecting primary data in global markets.

Question

Quizplus · Accepted Answer

The problem the makers of Brand X Toiletries were concerned with is the reliability of sampling procedures. They wanted to make sure that the companies they were surveying actually fit the demographic and lifestyle profiles of Brand X's target market. By hiring a single research firm to conduct the surveys, they hoped to ensure a more accurate and representative sample of the target market.

In Order to Ensure the Primary Data They Collected About