The marketing management team for Brand X Foods hired a research firm to collect preference data from consumers in several former Soviet Bloc countries.However, the researchers struggled to get this data, especially from older citizens who were afraid that the information would be used against them, as it had been when they were under a Communist government.This shows the _______ problem that can occur when collecting primary data in global markets.

Question

Quizplus · Accepted Answer

The unwillingness to respond is a common problem when collecting primary data in global markets, especially in countries where political, social, or cultural factors make respondents hesitant to share their opinions or personal information with outsiders. This can result in low response rates or biased data, which can affect the validity and reliability of the research findings. In this case, the older citizens' fear of retaliation or punishment for sharing their preferences was a significant barrier to collecting accurate data on Brand X Foods' target consumers.

The Marketing Management Team for Brand X Foods Hired a Research