When examining some secondary data from Uzbekistan, the marketing manager of ABC Chemicals notices that the income figures seem high even after conversion into United States dollars.He later learns that the government agency that collects this information records total household income rather than per capita income as in most other countries.This shows the difficulty with secondary data _____ in global markets.

Question

Quizplus · Accepted Answer

The difficulty with the secondary data in this scenario is that it is not comparable to most other countries since the government agency records total household income rather than per capita income. Therefore, the best choice is comparability.

When Examining Some Secondary Data from Uzbekistan, the Marketing Manager