John recently got a job as a manufacturer's representative and his new boss wants him to evaluate and get rid of under-performing accounts.John doesn't understand why anyone would get rid of a customer.What measurement would help John see his boss' point of view?
A) Return of customer revenue
B) Annual ROI
C) Projected cash flow
D) Return on customer investment
E) Revenue growth per consumer

Question

Quizplus · Accepted Answer

Return on customer investment helps John understand the profitability of each customer, showing which accounts are under-performing and may need to be reconsidered.

John Recently Got a Job as a Manufacturer's Representative and His