Mayleen wants to cut down on unproductive and expensive direct mail to current customers.Her best bet would be to __________.
A) Hire a firm to do the mailings for her
B) Use less expensive paper to print the mailing
C) Create a data warehouse to track customer touchpoints
D) Use data mining to predict the most profitable customers
E) C and D

Question

Quizplus · Accepted Answer

Creating a data warehouse to track customer touchpoints and using data mining to predict the most profitable customers would help Mayleen in identifying the most effective and profitable direct mail campaigns to send to current customers. This would allow her to cut down on unproductive and expensive direct mail and focus on targeting the customers that are most likely to respond positively to the campaign, resulting in better ROI. Hiring a firm to do the mailings for her or using less expensive paper to print the mailing may save costs in the short term, but it may not address the underlying issue of unproductivity and lack of targeting in direct mail campaigns.

Mayleen Wants to Cut Down on Unproductive and Expensive Direct