Firms need to _______________.
A) Identify all customer touchpoints
B) Figure out what information should be collected at each touchpoint
C) Contact every customer on a regular basis
D) All of the above
E) A and B only

Question

Quizplus · Accepted Answer

Firms need to identify all customer touchpoints and figure out what information should be collected at each touchpoint in order to gather valuable insights about their customers. Contacting every customer on a regular basis may not be feasible or necessary for all businesses, but understanding all touchpoints and what information to collect can lead to more effective customer engagement and satisfaction.

Firms Need to _______________