Michael, the stockbroker, is trying to figure out the response to the customer dinner he hosted last night.Michael is in the __________ phase of the CRM process.
A) Analysis and refinement
B) Supplier interface
C) Customer interaction
D) Knowledge discovery
E) Marketing planning

Question

Quizplus · Accepted Answer

Michael is analyzing and refining his approach to customer relations based on the response to the dinner. This falls under the analysis and refinement phase of the CRM process.

Michael, the Stockbroker, Is Trying to Figure Out the Response