Carol's boss wants her to identify noninteractive customer touchpoints in the organization.She has decided that all except _______________ are noninteractive.
A) Call centers
B) The company's static website
C) Direct mail
D) Television ads
E) Coupons and rebates

Question

Quizplus · Accepted Answer

Call centers are interactive touchpoints as they involve direct communication between the customer and the company, unlike the other options which are noninteractive.

Carol's Boss Wants Her to Identify Noninteractive Customer Touchpoints in the Organization.She