The most prevalent formalization mechanism of a customer-centric culture is __________.
A) TQM
B) Reengineering
C) CRM
D) ABM
E) The Marketing Dashboard

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is a formalization mechanism of a customer-centric culture. It involves managing interactions with customers throughout their lifecycle and creating personalized experiences. CRM aligns the organization's goals with customer needs and fosters a culture that prioritizes customer satisfaction. TQM, reengineering, ABM, and the marketing dashboard are not specifically focused on creating a customer-centric culture.

The Most Prevalent Formalization Mechanism of a Customer-Centric Culture Is