Companies that focus on lifetime value most likely practice _______.
A) Mass marketing
B) Target marketing
C) One-to-one marketing
D) Customer marketing
E) Consumer marketing

Question

Quizplus · Accepted Answer

Companies that focus on lifetime value practice customer marketing, which means they focus on building long-term relationships with their customers and maximizing the value they get from each customer over their lifetime. This is different from mass marketing, which targets a large audience with the same message, or target marketing which focuses on a specific segment of customers. Similarly, one-to-one marketing is a personalized approach for each individual customer, and consumer marketing is a broad term that can refer to any marketing aimed at consumers.

Companies That Focus on Lifetime Value Most Likely Practice _______