Companies that focus on transactions most likely practice _______.
A) Mass marketing
B) Target marketing
C) One-to-one marketing
D) Customer marketing
E) Consumer marketing

Question

Quizplus · Accepted Answer

Mass marketing refers to a marketing strategy where companies focus on reaching a large number of consumers with the same message or offer. It is a transactional approach that prioritizes sales volume over personalized relationships with individual customers. Companies that focus on transactions, therefore, are likely to engage in mass marketing in order to maximize their reach and drive sales. Target marketing, one-to-one marketing, customer marketing, and consumer marketing are all more relationship-oriented strategies that prioritize understanding and meeting the specific needs and preferences of different customer segments.

Companies That Focus on Transactions Most Likely Practice _______