Greg and Mark, CRM consultants, have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.Greg and Mark have asked the teams to answer these questions: "What is the value proposition for our customers?" and "What do our customers want and expect?".It is clear that they are focusing on _______.
A) Customers
B) The relationship between the customer and the firm
C) The managerial issues
D) Supplier issues
E) Distribution issues

Question

Quizplus · Accepted Answer

Greg and Mark are focusing on understanding the customers by asking about the value proposition and customer expectations, which directly relates to the customers themselves.

Greg and Mark, CRM Consultants, Have Been Hired by Devon