CRM reports should consist of _____________________.
A) Only data the firm will actually use.
B) As much information as possible so the company can try to detect trends
C) Data categories that are the same every report period
D) Competitive analysis
E) All of the above

Question

Quizplus · Accepted Answer

CRM reports should be concise and focused on the specific data that the company will use to make decisions. Including excessive information can be overwhelming and distract from actionable insights. The data categories included in the report may evolve or vary based on the company's needs, but they should be consistent within each report period. Competitive analysis may be important to include in some reports, but it is not necessary for every CRM report.

CRM Reports Should Consist of _____________________