Greg and Mark, CRM consultants, have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.Greg and Mark have asked the teams to answer these questions: "How do we measure our performance?" and "How do we increase our capacity for change?".It is clear that they are focusing on _______.
A) Customers
B) The relationship between the customer and the firm
C) The managerial issues
D) Supplier issues
E) Distribution issues

Question

Quizplus · Accepted Answer

Greg and Mark are focusing on managerial issues as they are asking questions related to performance measurement and increasing the capacity for change, which are internal management concerns.

Greg and Mark, CRM Consultants, Have Been Hired by Devon