Jerry's firm has changed CRM packages three times in hopes of finding a workable solution for the firm's customer requirements.This CRM failure can best be described as _____________.
A) No allowances for organizational change
B) Low level of employee buy-in
C) Flavor of the month club
D) Poor training
E) Business unit silos

Question

Quizplus · Accepted Answer

The fact that Jerry's firm has changed CRM packages three times shows that they are constantly looking for the latest and greatest solution without thoroughly considering if it is a good fit for their organization. This behavior is commonly referred to as the "flavor of the month" club, where companies jump from one solution to another without fully committing to any one of them.

Jerry's Firm Has Changed CRM Packages Three Times in Hopes