UniCore implemented a CRM system two years ago.Unfortunately, the IT guys chose the system without asking employees across the board for their input and consequently, most employees have yet to see the value of the system-even though they went through extensive training.This CRM failure can best be described as _____________.
A) No allowances for organizational change
B) Low level of employee buy-in
C) Flavor of the month club
D) Poor training
E) Business unit silos

Question

Quizplus · Accepted Answer

The employees' lack of perceived value for the CRM system suggests a low level of buy-in from employees, which is the result of not involving them in the decision-making process. Choice A (no allowances for organizational change) and choice D (poor training) could contribute to CRM failure, but they are not the primary factor in this scenario. Choice C (flavor of the month club) and choice E (business unit silos) are not applicable to the given scenario.

UniCore Implemented a CRM System Two Years Ago