Advantages to franchising as a market entry strategy do not include ______.
A) Local market knowledge
B) No adaptation of products needed
C) Local management expertise
D) Quality control at the point of customer contact
E) Economies of scale

Question

Quizplus · Accepted Answer

Franchising requires adaptation of products and services to fit the local market. The other options listed are advantages of franchising as a market entry strategy.

Advantages to Franchising as a Market Entry Strategy Do Not