Outdated cell phones used in Europe or Asian have been introduced into the Latin American markets.This is an example of ____________.
A) Forward extension
B) Product adaptation
C) Backward product adaptation
D) Product invention
E) Hybrid products

Question

Quizplus · Accepted Answer

Backward product adaptation refers to the process of taking a product that is already established in one market and adapting it for use in a less developed market, often by using older or less advanced versions of the product.

Outdated Cell Phones Used in Europe or Asian Have Been