Ask your friends which country produces the best perfume and the most likely answer will be "France".This shows the issue international consumer marketers face of _________.
A) Brand strategy
B) Country of origin
C) Quality
D) Fitting the product to the culture
E) Manufacturing

Question

Quizplus · Accepted Answer

The example given highlights the importance of country of origin perception in the minds of consumers. International marketers need to consider how a product's country of origin impacts consumer perception and purchasing behavior.

Ask Your Friends Which Country Produces the Best Perfume and the Most