Tyrone wants to get his girlfriend an impressive gift of chocolates for Valentine's Day.He chooses candy that was made in Belgium.This is an example of effective ____________.
A) Brand strategy
B) Country of origin effect
C) Quality
D) Fitting the product to the culture
E) Price

Question

Quizplus · Accepted Answer

The country of origin effect refers to the influence that the country of manufacturing or producing a product has on consumers' perception of the product's quality, image, and reputation. Tyrone's decision to choose chocolates made in Belgium suggests that he considers this country to have a positive image of producing high-quality chocolates that would impress his girlfriend.

Tyrone Wants to Get His Girlfriend an Impressive Gift of Chocolates