Creating,communicating,delivering,and exchanging offerings that have value may be thought of as ___________________.

Question

Quizplus · Accepted Answer

In the mid-1960s, a convenient say of teaching the key components was developed with the advent of the marketing mix, or 4Ps of marketing, originally for product, price, place, and promotion. Today, the basic concept of the marketing mix still persists but with considerable greater sophistication. The product is now regarded in the context of an overall offering. Price today is largely regarded in relationship to the concept of value. Place now refers to the sophisticated, integrated supply chain. Promotion has changed given the proliferation of high-tech media options available to marketers today, from the Internet to cell phones and beyond.

Creating,communicating,delivering,and Exchanging Offerings That Have Value May Be Thought of as ___________________