The Clean-O company makes an all-purpose cleaner for the hospital and nursing home market that is guaranteed to kill 99% of staphylococcus germs, a major concern for medical facilities.The company is not interested in pursuing the consumer market.Clean-O has adopted a ___________.
A) Market orientation
B) Mass customization orientation
C) Differentiation orientation
D) Relationship orientation
E) Product orientation
Correct Answer:
Verified
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Q48: Communicating and delivering value focuses on _.
A)
Q49: Customer Relationship Management is designed to _.
A)
Q50: Relationship-oriented firms are _;
A) Driven by meeting
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Q53: The average consumer is exposed to about
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