The concept of engaging in a learning relationship with customers and directing the firm's resources to making each product or service to feel tailored is known as ____.

Question

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In their books and articles, Don Peppers and Martha Rogers popularized the term one-to-one marketing, which advocates that firms should direct energy and resources into establishing a learning relationship with each customer and then connect that knowledge with the firm's production and service capabilities to fulfill that customer's needs in as custom a manner as possible.

The Concept of Engaging in a Learning Relationship with Customers