Southwest Air was the only airline in the U.S.that did not lose money in the year following the 9/11 terrorist attacks on the United States in 2001.This decision most likely reflects the company's _____________.

Question

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Southwest Air's ability to not lose money likely reflects its strategic approach to marketing (Big M), which involves a comprehensive understanding of market conditions, customer needs, and competitive positioning, allowing it to adapt effectively in challenging times.

Southwest Air Was the Only Airline in the U