When the objective is to obtain maximum product exposure throughout the channel,a(n)_________________ strategy is designed to saturate every possible intermediary and especially retailers.

Question

Quizplus · Accepted Answer

Intensive distribution is the best choice as it focuses on saturating every possible intermediary and especially retailers to achieve maximum product exposure throughout the channel. This strategy is suitable for products with mass appeal and high demand where wide availability and accessibility are key to success. Market development and product development strategies are more focused on creating new markets or products, while selective and exclusive distribution are more targeted towards specific intermediaries or channels.

When the Objective Is to Obtain Maximum Product Exposure Throughout