Impulse goods are appropriate for ______________,as their sales rely on the consumer seeing the product,feeling an immediate want,and being able to purchase now.

Question

Quizplus · Accepted Answer

Impulse goods are often placed in high-traffic areas such as checkout counters, where consumers are more likely to notice and purchase them on impulse. Intensive distribution involves making the product available in as many retail outlets as possible, which increases the chances of consumers coming across the product and making an impulse purchase. Thus, intensive distribution is the most appropriate strategy for impulse goods.

Impulse Goods Are Appropriate for ______________,As Their Sales Rely on the Consumer