A(n)____________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.

Question

Quizplus · Accepted Answer

A push strategy involves directing promotional activities down the channel from the manufacturer to the end consumer, in order to persuade channel members to carry and promote the product to customers. This strategy is most effective when the product is new and requires extensive explanation or when there is significant channel power held by the manufacturers over the retailers.

A(n)____________ Implies That Many of the Promotional Activities Take Place