In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following EXCEPT ______________.
A) The type of products involved
B) Cost issues among the various options
C) Strength of belief in the accuracy of the sales forecast
D) Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
E) None of the above
Correct Answer:
Verified
Q64: When a channel member is respected,admired,or revered
Q67: _ is not a source of channel
Q68: A manufacturer employing a(n)_ focuses much of
Q70: A(n)_ implies that many of the promotional
Q72: _ refers to sourcing materials and knowledge
Q73: One example of a push strategy is
Q75: The motivating force for suppliers to work
Q76: Unresolved channel conflict can result not only
Q76: Traditionally,logistics was thought of as _.
A) Outbound
Q79: Distribution strategies can be _.
A) Intensive
B) Selective
C)
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