Krista wants to buy a new foaming soap dispenser.Currently the store is offering the dispenser for free when she purchases the largest refill of soap.The pricing strategy being used for the dispenser and soap is ____________________.

Question

Quizplus · Accepted Answer

The pricing strategy being used is captive pricing, as the dispenser is offered for free only when the customer purchases the largest refill of soap. This encourages customers not to switch to other brands of soap and creates brand loyalty.

Krista Wants to Buy a New Foaming Soap Dispenser