______________ is used by firms that rely on periodic heavy promotional pricing that is primarily communicated through advertising and sales promotion,to build traffic and sales volume.

Question

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High/low pricing is a strategy used by firms that heavily rely on advertising and sales promotions. This strategy involves offering regular prices and occasional promotional prices to build traffic and boost sales volume. By using this strategy, firms try to create a sense of urgency among customers to take advantage of the promotional prices, which can ultimately lead to increased sales.

______________ Is Used by Firms That Rely on Periodic Heavy